Meet the people behind Filema

Two perspectives. One shared idea: making product discovery more meaningful.

Filema was born from a simple idea: some of the best product discoveries happen when people come together.

Why Filema? In Greek, φίλεμα (filema) is the treat you offer guests who come to your home. That's our idea: something good to share when people get together.

We're piloting a better way for brands to connect with people through the gatherings and communities they are already part of — from birthdays and baby showers to fitness classes, wellness communities, and beyond.

Eirini is a software engineer with a passion for building products that solve real-world problems. Meri brings a different perspective, shaped by her connection to the consumer brand world and an interest in how brands and people connect.

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  Eirini Tsantouli

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  Meri Marttinen

Together, we're exploring how to make product sampling more personal, engaging, and valuable for everyone involved.

We believe brands should do more than distribute samples. They should create experiences, discover what people genuinely think, and build meaningful connections with their future customers.

And we believe discovering something new should be fun.

That's why we're piloting Filema.

Email: hello@myfilema.com