Hosting a crowd? Meet Filema.
Try something new, together!
You bring the people together. We look for a neighbourhood shop, such as a bakery, patisserie or café, or a brand that would like to meet them, with something for everyone to try and enjoy.
Tell us about your gathering. We show it only to businesses that suit it, without your name or contact details. If one is interested, you drop by its shop and pick up free samples, to discover something new with your guests.
This pilot is for gatherings in Athens between 5 December 2026 and 8 February 2027 (Christmas, New Year's Eve, vasilopita cuttings), with at least 10 adult guests. Apply at least 7 days before your gathering.
Tell us about your gathering

Any kind of event
- Friends, brunch and dinner
- Birthdays and celebrations
- Family and baby showers
- Sports and fitness
- Students
- Hobby and interest
- Workplace and clubs
- Wellness
- Other
How it works
Tell us about your gathering
The form takes about four minutes. You give a city, never a street address.
We screen and shortlist
We read every application and show it only to the brands and businesses it suits. They never see your name, email, phone or social handle.
Businesses decide
If a brand or business is interested, we contact you and arrange a time for you to pick up the products from its shop. At the gathering, guests can give quick anonymous feedback with a QR code. Afterwards you fill in a short recap within 7 days.
Common questions
Does it cost anything?
No. You pay nothing, and you don't have to buy or sell anything.
Does my gathering have to be in Athens?
Yes. This pilot is only for gatherings in Athens.
How do brands decide?
We read every application and show each gathering only to the brands and businesses it suits, without your name or contact details. They decide freely, based on the kind of gathering, the city, the date, the number of guests and your description. A clear, specific description helps.
What do brands and businesses offer?
Whatever they decide: for example koulourakia or sweets from a patisserie, specialty coffee for a brunch, or something for guests to take home. You can't choose the brand, business or product, and nothing is guaranteed.
How long does it take?
Apply at least 7 days before your gathering; the earlier you apply, the more time businesses have to see it. Brands and businesses answer within 2 days. If one is interested, we contact you no later than 3 days before your gathering and tell you how you'll get the products.
What do I need to do after the gathering?
If you get products from a brand or business, we give you a QR code to show your guests: they can give anonymous feedback in about 30 seconds, if they want to. Within 7 days, fill in a short recap (a few minutes) and email us a few photos. Only photograph guests who agree, and don't photograph children. If you post about the products, say clearly that they were gifted.
What if my gathering isn't selected?
Then nothing else happens, and there is nothing to pay or do. If you haven't heard from us 3 days before your gathering, it wasn't selected for a collaboration this time. We don't say who saw it or what they answered, so everyone can decide freely. If another opportunity matches your interests, we'll let you know. We delete your details by 30 April 2027.
Who sees my details?
Only our team sees your name and contact details. Only the brands and businesses we pick for your gathering see it: its type, title, city, date, number of guests, age groups, what you can offer and your description. If one offers you products, we ask you before we share anything: for a pickup, only your first name and the day you'll come; for a delivery, the details it needs.
Can I change or withdraw my application?
Yes. Email hello@myfilema.com or reply to the confirmation email. If you withdraw, we delete your application.
Can I contact a business directly?
No. In this pilot everything goes through us, and we don't publish a list of businesses. Please don't contact or visit businesses about your gathering; the only exception is a pickup we've arranged for you. Harassment, threats, unwanted visits and pressure are not allowed, towards businesses or hosts. If something bothered you, email us at hello@myfilema.com. Anyone who doesn't respect these rules is removed from the pilot.
Meet the people behind Filema

Eirini Tsantouli

Meri Marttinen
Filema is a pilot by Eirini Tsantouli and Meri Marttinen in Helsinki and Athens. Read our story →
Run a business or a brand? How it works for businesses →